Authenticity is a Prerequisite

Supermarkets must find ways to appeal to consumers with offerings from every region of the globe

Brands found in their old countries that they want to find in the U.S.

Authenticity is a prerequisite to success; it better be the real thing

Retailers expect top tier UK brands not private label knock offs

Syndicated data from the UK is requested frequently to justify decisions

Primary objectives
  • Appeal to both the “International Cuisine” and customer palate
  • Provide items that well traveled customers are interested in buying and have seen and tasted in other countries
  • Items must appeal to customers heritage