The market is expanding rapidly
2004 the US imported almost $62.1 billion in food products based on data from the US Department of Commerce, today we are approaching the $80.0 billion range of food imports.
Growing number of foreign born consumers who are bringing their food cultures along with them
Generational changes resulting in more American-born consumers searching for new and different products often seeking to replicate dishes and eating experiences they have enjoyed in the past
24% of shoppers eat ethnic foods weekly, income exceed $75K and often men under the age of 44